Public Affairs Training
Dept of Defence Outreach
Introduction to PA Imagery
Maintain a PA Imagery Archive EO 003.01
Coordinate and Assess PA Imagery Requirements EO 003.02
Digital Imagery EO 003.03
Internal Video Production EO 003.04
Evaluation of PA Imagery EO 003.05
Associate Deputy Minister (PA) Training Section
INTRODUCTION TO PUBLIC AFFAIRS IMAGERY
Imagery and Public Affairs:
The following lessons cover the role and impact of imagery upon military public affairs operations and activities. We live in a world of increasing complexity in terms of the impact of imagery upon public opinion through the media. In addition, the introduction and continuing expansion of visually based new media has increased the sophistication and demand of audiences for images as a vital aspect of documenting the events of our world.
Military public affairs must, as the Government of Canada has in general, move with this force in media and public affairs in order to be able to meet the requirements of the public for information. The lessons associated with this section are designed to provide a basis of understanding of the role of imagery in public affairs coupled with the essential practical knowledge required to operate effectively as a field deployable PAO expected to operate closely with CF camera personnel and teams.
Method of Instruction:
The Distance learning model being used for this training will require the student to assimilate the information presented through the combination of academic studies and theoretical learning through the medium of an Internet based instructional system. This will be coupled with practical instruction achieved through e-mail home assignments, regional training seminars and direct learning through attendance in specialized reserve courses conducted in location at the PA Academy by ADM (PA) Training staff designed to complete the training regime to the required and equivalent standards as the new BPAOC qualification.
Sequence of Instruction:
The lessons in this section will be taught in a sequence designated in the Reserve Training Cirriculum that will be produced and should be approached in that manner.
Feedback:
Student feedback will be an important part of the instructional program as it is based on an inter-active teaching model that will require an active student input in order to ensure that the effectiveness of instruction remains at the required standard.
Communication through e-mail and telephone will be an important component of maintaining the high degree of instructor - student coordination necessitated by Distance Learning programs.
Contact:
LCdr Paul Seguna
RPAO Training and Recruiting
Adm(PA) Trg (Ottawa): 819-997-1250/Seguna.PG@forces.gc.ca
Home(Lavington, BC): 250-558-5503/pseguna@shaw.ca